The Kitchen Counter Newsletter - 01.30.2025

Maytag, Zephyr, and Stasher push the boundaries of modern kitchens

Author

Nandini Sehgal
January 30, 2025 • Estimated Reading Time: 6 minutes

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Welcome to The Kitchen Counter, your essential newsletter for commanding the digital marketplace ecosystem as a kitchenware brand.

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

Zephyr's new Forte Wall Custom Range Hood is a stylish, high-performance kitchen solution, offering up to 92 customizable configurations. Ideal for home chefs prioritizing both aesthetics and functionality, this range pairs with various Zephyr Monsoon inserts. It's a statement piece reflecting Zephyr's commitment to innovative kitchen design.

Stonewall Kitchen's January 2025 launch introduces over 200 new gourmet and home products, blending culinary creativity with elegance. This expansion includes bold salad dressings, unique cheese toppers, and sophisticated candles, designed to attract gourmet-focused consumers and retailers. The strategic product diversification underscores a commitment to quality and consumer delight.

Maytag showcases its innovative appliances at KBIS 2025, emphasizing performance, durability, and design. Highlights include the Maytag Pet Pro Laundry System, 30-Inch Gas Range with Grill Mode, Arctic Blue Refrigerator, and Dishwasher with PowerBlast Cycle. These products demonstrate strategic innovations and practical value for marketing professionals focusing on consumer needs.

Stasher's expansion into sustainable kitchenware sees the launch of its innovative Water Bottle, marrying style with eco-consciousness. As consumer demand shifts towards environmental responsibility, Stasher positions itself strategically by leveraging its brand credibility. Partnering with DripDrop enhances product appeal, aligning perfectly with trends in digital commerce and sustainable consumer engagement.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Optimization Hub ⚙️

Rob Delory, Enterprise SEO Advisor at Ahrefs, discusses the transformative impact of AI on SEO in the eCommerce Masters podcast with Ethan Giffin. Delory emphasizes AI's role in keyword targeting, competitor analysis, and content creation, highlighting strategic opportunities for businesses to enhance their online presence and outperform competitors in a dynamic market landscape.

Amazon-focused e-commerce brands risk stagnation through flawed products, uninspired brand narratives, and imprecise audience targeting. Elevate product standards, craft engaging stories, and precisely segment audiences using accurate insights and data. These actions drive sustainable growth and edge in the digital marketplace, fostering enhanced consumer engagement and optimized platform performance.

Influencer Marketing

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Global Marketing

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